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Marketing Content Manager

Company: Biorasi
Location: Hialeah
Posted on: November 14, 2019

Job Description:

Headquartered in Aventura, Florida, -with -regional offices and operations across North America and around the world, -Biorasi is -an award-winning -fast-growing, full-service, global CRO that delivers Clinical Research Optimized----- - to the world's leading biotech and pharmaceutical companies.Biorasi hires talent and personality, not position holders. -We're a non-traditional work environment requiring only top performers. -Every team member is a stock-holding owner, and our culture reflects it.Unlimited potential for professional, financial and personal growth. If you are after broad and growing responsibilities coupled with full authority, are keen on doing the job your way, without bureaucracy getting in the way of key decisions, and truly believe that a well-structured operational infrastructure is one of the key components to a company's success, then this unique opportunity is for you.This is a remarkable opportunity to dedicate yourself to become a vital part of a growing company in a thriving industry and benefiting professionally and financially from your accomplishments. If you have a passion for achievement and are looking for a place to explore your potential, Biorasi wants to talk to you now. - -Role Summary: The Marketing Content Manager will own and execute on Biorasi's content marketing strategy - he/she will plan, write, edit and upload copy, data and imagery, then promote it via email, social media, and other marketing channels.Primary Responsibilities:--- Create and manage an annual content calendar; update quarterly as needs arise and evolve.--- Conduct thorough research on industry-related topics (combining online sources, interviews, studies, and other relevant sources).--- - - - - - -Generate ideas, write, produce, and distribute quality content* that appeals to buyer personas, attracts prospective customers, and boosts brand awareness--- - - - - - -Create, maintain and distribute a comprehensive list of Biorasi Subject Matter Experts (SMEs); build out speaker kits for our most prominent thought leaders--- - - - - - -Stay current on marketing content best practices; serve as resident expert and primary resource in writing and content management--- - - - - - -Write short-form content; interview and collaborate with SMEs to create and edit long-form content--- - - - - - -Manage storage, version control, and distribution of all marketing content (via SharePoint)--- - - - - - -Conduct keyword research and use SEO guidelines to increase web traffic--- - - - - - -Ensure all content pieces have a key objective (lead generation, brand awareness, thought leadership), meet an industry need/demand, and are tracked accordingly--- - - - - - -Establish content KPIs and develop monthly reporting against them--- - - - - - -Manage and execute on Biorasi's social media strategy--- - - - - - -Practice effective social listening (via a tool such as Tweetdeck or Hoot suite) to track and report on key trends; discover, connect, and engage with key opinion leaders; monitor Biorasi's reputation; and stay on top of industry buzz--- - - - - - -Post on Biorasi's social media sites to engage audiences, participate in industry conversations, and generate Biorasi awareness (driving traffic to our website and key digital assets)--- - - - - - - - - - -Track, analyze and respond to posts--- - - - - - - - - - -Filter, analyze and build reports, using data to track our social media results over time--- - - - - - -Write and distribute press releases through BusinessWire as applicable and appropriate--- - - - - - -Coordinate with creative designer(s) to illustrate content to enrich the brand; ensure all-around consistency (style, fonts, images, and tone)--- - - - - - -Proofread all content for accuracy and brand compliance prior to publication* Content includes but is not limited to: email, social media posts, newsletters, case studies, white papers, infographics, blog posts, social posts, articles, collateral, videos, webinars, press releases, buyer enablement materials (such as FAQs, assessments, and checklists), and sales enablement materials (speaker kits, high-level scripts, client demos/presentations)Secondary Responsibilities:--- - - - - - -Work with the Marketing Events Lead (and SMEs) to complete applications and abstracts for speaking engagements at events and ensure speaking applications are submitted on time--- - - - - - -Research, identify and apply for industry awards and opportunities to participate in research studiesQualifications and Experience Required:Bachelor's degree in Marketing, English, Journalism or Creative Writing.Work experience: 6+ years of professional copywriting at an advertising agency or in-house with some level of experience in content management, preferably in B2B.Writing portfolio must-haves: examples of copy for websites/microsites, landing pages, blog posts, and pillar pages, email campaigns, social posts, paid ads, and white papers.Mastery of short-, medium-, and long-form storytelling for different channels.Track record of creating content that converts customers and supports sales goals.Experience adapting style and tone per brand voice guidelines and target audienceExperience conducting deep industry research using multiple sourcesHands-on experience with Content Management Systems (e.g. WordPress).Working knowledge of keyword research and SEO standards for fine-tuning copy.Deadline-driven with strong organizational skills and experience juggling multiple projects at onceSome experience in the CRO/Pharmaceutical industry strongly preferred.

Keywords: Biorasi, Doral , Marketing Content Manager, Advertising , Hialeah, Florida

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